Squad Leaders

Arrington the Insufferable presents a lengthy video featuring a couple dozen of the Web 2.0 Bubble-boys, guys with good ideas and leadership responsibility roughly comparable to that of a corporal in a Marine rifle platoon, although mostly without the killing part. These little shops, eight or ten people who focus on bringing widgets and utilities into a market and selling them to larger concerns in order to realize their worth, are modeled on businesses 1000 times their size. They have inflated job titles (“CEO,” “CTO”), stock options, the whole nine yards. What they don’t have much of is “product.”

…take my snarky critique with a grain of salt, because salted in the bubbly-webby-gooodness and neat stuff, there are one or two actual companies engaged in meeting a perceived need through product development, sales, and marketing.