AKMA says, “Don’t assert when you can evoke.”
It’s a good piece about how to write a more effective sermon. I’ve attempted to secularize the pull quote…. He says,
The sort of [composition] that seeps into people’s hearts, that changes the way they look at the world, involves bringing to the fore and articulating feelings that your [audience] might not have understood in the way you’re suggesting. It involves showing them familiar sights with highlighting, with coloration, with particular sorts of reinforcement and emphasis, so that they make unfamiliar associations (associations that stick, intensified by the feelings that the service and the sermon evoke and heighten). [Compositions] that affect people in the soundest, truest ways bring truth (the deep truth, the truth that necessarily involves non-demonstrable, deeper-than-words truth that emerges from between, around the things you say explicitly) not by stating propositions and cajoling [an audience] into assenting to them, but by providing the conditions that draw forth assent, even more than assent, affirmation or conviction.
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