Web Cred

by Frank Paynter on April 24, 2006

Are you a cynic when it comes to university research and the study of control? I am, and B.J. Fogg’s value free approach to perceptual manipulation annoys the hell out of me. On the other hand, he’s undoubtedly on to something.

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BJ Fogg 05.09.06 at 8:46: Frank

You should read some of our later work or listen to one of my recent talks online e.g http://www.odeo.com/audio/102154/view

You’ll see I’m quite concerned about the pitfalls of persuasive tech. My lab spends about 30% of our time on the morals/ethics of this space, and we are planning to launch a new center to highlight the ethical issues in persuasive technology.

What we’re talking about here is machines created to control humans. That’s pretty creepy. And it’s becoming a reality.

BJ Fogg