Excerpt from a message on the Project VRM list, this tidbit from Mark Becker…
From a marketers prospective, one of the leading Relationship Marketing theorists, Gummensson (see ref. below), tells us that there are 30 different relationships that the marketer must contend with, including government. So, you’re absolutely right. There are a tremendous number of governmental rules and regulations, industry best practices and self-governance code of conduct and similar guidelines, specific corporate compliance rules (e.g. rule one must follow to deliver traffic on a mobile carrier network) not to mention common sense that the marketer/brand/company must adhere to in order to compete and thrive in our ever increasingly complex world.
Ignoring the grammar, spelling, and punctuation I’m left with the sense that there is a pure and simple heart beating in the chest of anyone who can use the phrase “relationship marketing” with a straight face. Rape does not qualify as the foundation of a relationship. Hell, most places even an uninvited pat on the ass is frowned upon. So what is this “relationship marketing?”
{ 1 comment… read it below or add one }
alan herrell - the head lemur 11.02.07 at 11:30
relationship marketing is the agreement on price between you and the hooker on the corner