image by Mouse
Forty years ago, pop sociologist Theodore Roszak tried to explain a dominant meme of the sixties with his book
The Making of a Counter Culture. The tag “counter culture” was widely adopted in the media and served as a convenient label to bound a set of activities that went against the grain of the values imposed by the chrome and formica folks, the post world war two Americans that Tom Brokaw chauvinistically labeled
The Greatest Generation. In the sixties, writers, organizers and such protean representatives of the mystical bourgeoisie as Alan Watts were happy to promote the concept of a counter culture, and so Roszak found fame as a sort of academic rock star.
Watts waxed effusive in a 1969 review in the San Francisco Chronicle:
If you want to know what is happening among your intelligent and mysteriously rebellious children, this is the book. The generation gap, the student uproar, the New Left, the beats and hippies, the psychedelic movement, rock music, the revival of occultism and mysticism, the protest against our involvement in Vietnam, and the seemingly odd reluctance of the young to buy the affluent technological society—all these matters are here discussed, with sympathy and constructive criticism, by a most articulate, wise, and humane historian.
Okay. Fine. But we the “mysteriously rebellious children” were more interested in the art of Victor Moscoso and Stanley Mouse than we were in academic navel gazing. Some of us were crafting a new diet comprising brown rice and veg, acid, and simple get-down rock and roll. Few of us bought the book, but we understood that we were indeed the people our parents had warned us about.
Roszak is back, reprising his role as monitor of the mutants with a new volume titled The Making of an Elder Culture. I think I’ll make time to read this one. There’s something sweet about shameless baby boomer boosterism in the form of pop sociology. Sweeter still is Roszak’s achievement of chronicling the arc of the boomer effect from American youth culture to gerontocracy without actually setting foot in Peoria, Iowa, or Mule Fart, Arkansas: all places where the boomer dynamic plays itself out in a subtly different way from what’s happening in Berkeley, California.