Scuppies or just SCUM?

“Socially Conscious Upwardly Mobile People” have been branded Scuppies and given permission to feel good about themselves. I get it about the acronym — “Scuppie” rhymes with “Yuppie” and everyone wishes they had ridden that train! “SCUMPie” just lacks a certain je ne sais quoi.

But consider the website: we’re informed that there are “GRAPHICS AVAILIBLE,” but seriously, even if you’re only selling green guppies to scummy yuppies, wouldn’t you use a spell checker?
I’ve read and re-read content from that site and I can’t decide whether it is intentionally satirical or an ironic Ourobouros of one huckster’s delusion feeding on itself.

Let me flash a few images at you,

…socially conscious outlets like Whole Foods and The Body Shop … downright fashionable to be concerned about global warming and the plight of the Amazon rainforest, to support organic farming and the rights of workers in Third World countries … achieve status is to trade in the Beemer for a Toyota Prius, spend $50,000 putting solar panels on your roof, and acquire a chic new wardrobe fashioned entirely of organic cotton, hemp and soy fiber … “Gordon Gekko has gone green” … shopping on the internet for solar-powered bird feeders and dining-room tables carved from 100-year-old recycled Brazilian mahogany …

Okay. I don’t have to be much of an analyst finally to gather that this is one guy’s delusion of how to add to the cash flow through meme propagation and book sales that will inevitably follow. I think he pretty much believes his own line, but I’m hoping he thinks he’s pretty funny too. For example:

…it’s okay to have a “My other car is a bicycle” bumper sticker on your Lexus, because you’re making a really important point about personally taking the initiative to reduce greenhouse emissions, even if you’re fibbing a bit and your other car is actually a Volvo wagon.

That’s funny, right?