monetize that

Thanks to our friend Leslie in San Francisco for sending this reportage on BlogHer.

At the convention, brand-name companies lined up to greet their potential
business partners. The lunch break was sponsored by Weight Watchers.

Funding for the keynote seminar was provided by Johnson & Johnson, which
also used the event to launch momver sations.com, an upcoming “virtual
park bench” for motherly blogs. And the sex talk forum was sponsored by
Elexa, Trojan’s line of “sexual well-being products created from a woman’s
perspective.”
In the past, companies that dared place their brand on a writer’s site
typically picked an A-list blogger such as Daily Kos, and risked the
wisecracks in return for the high volume of page views.
But now, through niche ad networks like BlogHer, a company can purchase a
“parenting bundle” and get placement on three dozen blogs written by
mothers.
Dmitriy Kruglyak, a 28-year-old “health care blogger” and entrepreneur,
visited the convention to learn how to duplicate the model of bridging
advertising to blogging.
“If their niche is women bloggers, then mine is health care bloggers,”
Kruglyak said. “What they’re building for women, and selling to
advertisers, is what I want to build for doctors and nurses, and so on,
who blog.”

Here’s a cool niche, daddy coyote blogging!