Rubel’s Social-media Universe

By Frank Paynter | Published: June 1, 2006

Writing in Ad Age, Steve Rubel shares the following trope… (thanks to my favorite ads-keteer for the link):

Galaxies: centers of gravity pulling together like-minded individuals, such as YouTube, Digg, Flickr and Second Life.

Stars: online celebs, such as Microsoft blogger Robert Scoble, Flickr fiend Thomas Hawk and YouTube addict Nornna.

Planets: individuals who follow the stars, influential in their own right.

Shooting stars: insta-celebs that create neat videos and then fade away.

Comets: recurring themes, such as transparency, veracity and entitlement.

Asteroids: desolate, lifeless places with negative energy — think spam blogs.

(Yes, Rubel’s column has an RSS feed.)

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2 Trackbacks

  1. By Le Blogueur » Les stars des nouveaux-nouveaux médias on August 2, 2006 at 5:52

    [...] Steve Rubel pointe sur un article du WSJ: The Wall Street Journal tire le portrait des Moguls des nouveaux Media. Voici donc les stars du podcasting, de Youtube, etc, version US (donc worldwide !). [...]

  2. By Micro Persuasion on August 4, 2006 at 5:56

    Social Media Celebrity Watching

    Over the last few months I have been using a new metaphor to help explain the social media universe. I basically say it consists of: * Galaxies: centers of gravity that attract the like-minded – e.g. YouTube, Digg, Flickr and