1st
June
2006
Rubel’s Social-media Universe
posted in Networks, Web Publishing |
Writing in Ad Age, Steve Rubel shares the following trope… (thanks to my favorite ads-keteer for the link):
Galaxies: centers of gravity pulling together like-minded individuals, such as YouTube, Digg, Flickr and Second Life.
Stars: online celebs, such as Microsoft blogger Robert Scoble, Flickr fiend Thomas Hawk and YouTube addict Nornna.
Planets: individuals who follow the stars, influential in their own right.
Shooting stars: insta-celebs that create neat videos and then fade away.
Comets: recurring themes, such as transparency, veracity and entitlement.
Asteroids: desolate, lifeless places with negative energy — think spam blogs.
(Yes, Rubel’s column has an RSS feed.)
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