Joi Ito on World of Warcraft

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  • by Frank Paynter on September 27, 2024

    Joi expounds on the delights of the game.

    For instance, I recently acquired the blueprint to make Aquadynamic
    Fish Attractors. These things increase your ability in fishing. (Some
    people don’t seem to appreciate fishing, but it’s a great way to pass
    time when you have low bandwidth and want to just relax.) To make one,
    you need 2 bars of bronze (which require a bar of tin and a bar of
    copper which require tin and copper ore which needs to be mined),
    nightcrawlers and corse blasting powder (which is made from corse
    stone, which is mined). You then use these fish attractors to increase
    your fishing ability so that you can catch, for instance, the Deviate
    Fish. These fish can be found in the lakes to the east of Ratchet in
    the Barrens. Add spice and cook these fish (if you have the proper
    cooking skill and recipe which is very hard to get) and you can create Savory Deviate Delights. So what? Well, if you eat a Savory Deviate Delight, you randomly turn into a ninja or a pirate.

    So what? Well, it’s cool. There are only a few people who are able
    to create these things so you rarely see ninjas or pirates running
    around. When I board the boat to sail to another continent or am in a
    group raiding a dungeon, I often transform into a ninja. To many
    people, I am the first ninja they have ever seen in the game. I then
    give everyone who wants one, their own fish. Soon we have a funny party
    of ninja and pirates. Why do I do this? Marketing. I sell Savory
    Deviate Delights at the auction house and I have a feeling this
    marketing increases demand. You can buy a stack of 20 of these for your
    next party in the Darkmines for a mere five gold or so. (The market
    price of the recipe is about 50 gold and about 0.1% of beasts in the
    Barrens carry it.)  More…

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