Listics

A friend who works for one of  the schools at our local university wants NOT to use [Mutant] news for free publicity…  I’m anonymizing his email.  Your good advice is requested:

Dear Wise Friends,  The School has a series of heartwarming
videos which we are eager to broadcast  as a public relations arm of

a fundraising project.  [ComCo] has generously partnered with the
School to achieve a large audience.   One of the venues which
[ComCo] said was a match with our "demographic" is [Mutant] News and,
particularly, The Lying Liar Show.   Several of us here do not want
to advertise the School with [Mutant] News and The Lying Liar Show and
we need input regarding convincing reasons to avoid these venues.
One thing, that was specifically mentioned, was any University or
State guidelines  as reasons to choose or reject (in this case
reject) a particular media venue as appropriate or inappropriate to
present the public face of a State/University entity such as the School.

Can any of you help with rationale to put forward that might impact
the decision to use [Mutant] News/Lying Liar as a vehicle to raise
awareness of the School????