[Disclosure: Saturday night at a fund raiser for Rae Vogeler, our Green Party candidate for Senate, I picked up two “I Hate Wal-Mart” pins. I put one on my jacket, and brought the other one home to Beth.]
But really… Edelman is supposed to be coached in this web-world stuff by the best. How could they make a bonehead move like this for such an important client? I’m guessing, a) they didn’t ask David Weinberger; or b) they didn’t listen to what he told them.
WHAT DO YOU CALL A phony blog that’s actually a front for a huge corporation? A “flog”?
A pro-Wal-Mart blog called “Wal-Marting Across America,” ostensibly launched by a pair of average Americans chronicling their cross-country travels in an RV and lodging in Wal-Mart parking lots, has been reduced to a farewell entry. One of its two contributors was revealed to be Jim Thresher, a staff photographer for The Washington Post.
The blog, launched Sept. 27, was profiled in this week’s issue of BusinessWeek, which exposed the site as a promotional tactic engineered by Working Families for Wal-Mart (WFWM), an organization launched by Wal-Mart’s public relations firm Edelman.