Lots of perpetual betas out there reaching for the brass ring. They’ll be chumming at the February DEMO, and the VCs will be there like piranhas in a feeding frenzy, while just offshore, the school of corporate sharks, the OOs (pronounce "ooze") - gOOgle, yahOO, and OObilly-what-you-do-to-me - the OOs will be waiting to see if anything survives that first round of funding and learns to swim in the deeper waters.
One of the downsides of DIY PR and Marketing is that we get derivative names like Krugle and Ookle, although in fairness, at least Krugle’s serendipitous assonance is courtesy of the last name of international software engineer Ken Krugler.
And is anybody tired of the green and black wordpress "Green Marinee" template yet?
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Feeding frenzy indeed. The VC sharks smell blood in the water and are circling in prepartion to take of ownership of all sorts of startups from the idealistic but naive kids who think Web 2.0 has something to do with innovators bringing new ideas to users, Little do they know it’s all about marketers and business suits posing and pretending they’ve learned how to play in the web sandbox. THey’ll always be yesterday’s news.
Apparently “Ookles” is Australian baby-talk for “whiskers”… Other baby-talk words Scott and Mike didn’t pick’: “Microsookles” (means toothbrush), “Yagookles” (means platypus), and “Gookysoffle” (means “Put another shrimp on the barby.”) Geeze, we thought that by sticking with “Ookles”, bad as it is, we’d avoid sounding too derivative. But it seems that the Trekster has totally outed us here!
BTW, Frank, you forgot to mention another of the downsides of DIY marketing, which is that mentioning the name of some teentsy-beentsy little company puts your blogpost into the aggregator of all the people involved…
People use aggregators?