Listics

Steve Gillmor aims one straight at Moe, Larry, and Sergey:

Over and over incumbents are walking up to the light at the end of the
tunnel and saying, "Looks like a train." If Google leverages its scale

to create new inventory around links, the net effect will be to incent
competitors to route around it. Just as Google destabilized Office by
creating the world’s fastest (and free) spell checker, reference tool,
and pizza delivery service, so too will a craigslistian series of
competitors destabilize Google if they are stupid enough to persist in
refusing a conversation with the very beta-testers who are their
partners.