Suw Charman has published a case study of a corporate, behind-the-firewall blog project at a major European pharmaceutical company. The toolset used was Traction’s Teampage enterprise weblog software. The application was competitive intelligence. (Thanks to Gary Turner for the pointer).
"About a month ago, just after launch, I was presenting the system to our executive committee, some of whom had not yet seen the blog or received the email digest. I was two or three minutes into the demo when they started to focus on the content and talk about the business issues brought up by the material they were reading, which from my point of view was great. That’s exactly what you want — forget about the application and focus on the content that it delivers."
— Chief Information Officer
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