I have decided to master the extended discipline of Google-fu. I’m going for the Google-fu black belt. Google in 2024 is a system for knowledge and sharing that requires the concentration of an enlightened master to grasp. Between the time when those kids from Stanford invented a dandy search engine and last month when they decided to open fire on Facebook with Google+, Google has become the most diversified software service provider on the planet. They offer rarefied search tools like Google scholar, consultative and facilitative utilities like Google moderator, digitized library services, comprehensive geography information, cloud data storage services; and, the full range of what was once “desktop” software is available from Google online: document creation, presentations, drawing, spread-sheets, calendaring, and of course email. All those functions provide a scaffolding for Google’s business model which requires them to be the most powerful advertising presence on the planet.

Google groups contains a searchable archive of hundreds of millions of Usenet postings from the early days of online social networking. The watershed moment for Internet users and Usenet itself came in 1993, the so-called “Eternal September” when AOL opened the floodgates and gave all its zillions of customers access to Usenet groups. Google is preparing for its own version of “Eternal September.” The day is coming soon when all the migration tools will be in place and all the Facebook users will be faced with the shiny new thing that Google is offering them: Google+.

I have faith in Google. I think they can pull it off. Back around the turn of the millennium I became a Google search evangelist. In a way it was a religious thing. I didn’t have any data to support it, but I had faith in Google search results. I preached Google search to anyone who would listen. My faith has been rewarded by Google’s dominance in the search engine wars. I’ve also enjoyed using Intel chip sets running Microsoft Windows, usually in cheap, reliable desktops and laptops by Dell. When the iPad arrived, I got one, but I have to admit I prefer my Windows netbook to the Apple tablet. At that same time I upgraded my cell phone from a kludgy if powerful Palm PDA to the iPhone 4, a decision I have only regretted a little as the Android market begins to appear competitive with the slick Apple mobile dream machine. I really like my iPhone! But check back with me when the contract’s over. By then I’ll doubtless be ready to ditch the iPhone in a Cupertino minute.

The consumer information technology world is in constant turmoil and conflict. War is a dominant metaphor. Besides the search engine wars, we’ve had the browser wars and the “religious war” of Apple versus Microsoft users. Mac users are convinced that Windows users have an inferior product. Windows users are convinced that Mac users are a smug overbearing lot of over-privileged, under-achieving do-do-heads who don’t know anything about computers. This emotional struggle is reminiscent of the American auto industry in the 1950s. People then felt the same kind of emotional attachment  to their choice of automobile brand that today they feel for the computer they drive. Ultimately, people ended up driving economical, agile, smaller cars and the Detroit dinosaurs perished, defeated by Asian imports.

The browser war may have quietly ended in detente. Magellan is gone of course. Netscape was crushed by Microsoft which, like IBM of old, tried to impose an “industry standard.” But for its corporate market share, the world would long ago have abandoned Microsoft’s Internet Exploder browser in favor of more standards compliant competitors. In fairness, over the years Microsoft browsers have gotten faster and better, though no better than the competition. A quick count shows three browsers on this computer: Microsoft’s IE9, Firefox 5.0, and Google Chrome 12. For diversity’s sake, I better install Opera 11.5 too.

I am not a geek. Maybe, I have a little nerd in me, but I’m not a techie. I am however consumed with the desire to master the Google. Anybody know where I can hang-out with a google-fu sensei?

I would not predict that Google+ will sink Facebook. Facebook today is a one-trick pony of a company that has done very well by ignoring bells and whistles, standards and usability, features and functions, and rather presenting itself as a relationship venue for people of all ages. Google is all about sophisticated programming, open standards and functionality. Google+ moves social software ahead by bringing personal control to asymmetric relationships through the use of self-defined “circles.” Ross Mayfield made a slideshare presentation that helps to explain circles: http://www.slideshare.net/ross/visual-guide-to-circles-in-google-by-ross

Right now Google+ is in a limited release version that the Googsters are calling a “field trial.” It’s not THAT exclusive, since I seem to have found my way inside. There are bugs and flaws. It’s not yet ready for a public release. If you decide to use it, be warned: you may discover something unusual. Like today I discovered that somehow all the Google searches in this household are being aggregated in my web history. This could be something specific to our router configuration, our wi-fi, the mingling of desktop devices with iPads and other alien Jobsian devices. It could have to do with how we manage gmail domains for our business and our home. This could have nothing to do with Google+ and everything to do with Google’s feature upgrades. Or maybe it’s a Chrome browser thing. Whatever the root cause, it’s wrong!

Google itself is getting a make-over. Google is always evolving. Its simple search features and functions evolve to keep up with the competition. The software and the intelligence behind advertising links become ever more sophisticated. Google has diversified well beyond the realm of “search.” The diversification has been powered by constant growth in share value. When the company went public in 2024 it closed the first day of trading with a market capitalization of $27 billion. Today Wall Street says it’s worth about $167 billion.

Google has led the way into the cloud. The company serves over three million business customers providing all kinds of business applications and data management services. Of course the Google+ project isn’t simply about business customers. It’s consumer driven, like Blogger and Picasa, two free software apps used by millions to share thoughts and pictures. According to Mashable, these apps will be re-branded and integrated with Google+. That excites me.

Google has long been a leader in the social software field, but it has never found the success that Facebook claims. Years ago, Google’s social software site Orkut emerged and quickly sank in the sea of competition here in the US. Globally, however, it remains one of the top 100 web destinations. It’s the top social software site for users in countries as diverse as Brazil and Estonia.  Google Buzz is a social software tool that’s integrated with Gmail. When Buzz was released the buzz about privacy problems almost killed it. But the signal to noise ratio in the Buzz conversation stream remains high because of the interesting people who choose to participate. Google+ with its emphasis on privacy moves Google a giant step further than Buzz in the social software race.

Right now in Wisconsin we are using Facebook as an organizing tool for our recall elections. The groups that share information have emerged organically from the huge population of Facebook users. I wonder what it will take to see that kind of organizing and community development happen on Google+.

“Does he give Gen Y a bad name as a pompous millennial, with a robber baron mentality or is he an American hero and inspiration?”
– Under30CEO

You can click on the above picture to display it full-sized in all its snarky goodness. I ran across it on Facebook so I have no clue regarding its provenance or any copyright associated with it.

In the nineteenth century in the United States, a class of wealthy industrialists arose. This exclusive class included men such as John D. Rockefeller, Cornelius Vanderbilt, and Leland Stanford. People called them “robber barons.” Does Mark Zuckerberg qualify, or is he a just another Interwebz rich kid, out of his depth when it comes to intentionality, a golden puppet dancing to the tune of his investors? In the seventies, after the Stanford “Indian” mascot was declared terminally incorrect, students held a vote to identify a new mascot. Their choice: “The Robber Barons.” The humorless administration voided the election and the school has been without a mascot since that day. This may or may not be relevant.

Globalization has brought us a new generation of robber barons, the Russian oligarchs. With a magic woven of equal parts free market entrepreneurialism, KGB savvy, and the brutality of organized crime, these bad boys bought up the best real estate in London in the nineties and settled in for the long haul. They are not alone. Forbes lists 937 global billionaires, powerful people who have accumulated limitless wealth. Mark Zuckerberg is the youngest among them, and among the most recent arrivals.

In an ironic juxtaposition of historical proportions, Zuck’s main competition for youngest on the billionaire list is H.H. Prince Albert, the 12th Prince of Thurn und Taxis, whose fortunes can be traced back to 12th century Lombardy. The Thurn und Taxis fortune was rooted in the fifteenth century postal service established by the scion of the family. For the next 500 years the service prospered. Now, while Zuck tries to pick up the messaging business where Thurn und Taxis left off, Prince Albert has moved on to a massive investment in solar energy in Bavaria.

Whether we call them “robber barons” or “oligarchs,” is wealth alone sufficient to mark a person as a member of the power elite? Is membership in that class a marker of evil? Does a world with six or seven billion people really need a privileged 1000 who control the lion’s share of global wealth? The answer to each of these questions is probably “no,” but does it even matter? Alfred Chandler, a history professor from Harvard University (Zuck’s alma mater, a school frequently called “the Stanford of the East”) put it this way: “What could be less likely to produce useful generalizations than a debate over vaguely defined moral issues based on unexamined ideological assumptions and presuppositions?”

Does anybody know when the Facebook movie will be available on Netflix? I’m sure it contains everything anybody really needs to know about Zuck.

I’m heads down into my third and final day of upgrading this PC from Windows XP Media Edition (SP3) to Windows 7 Ultimate. It’s about a three hour job and–yes–I am a terrible procrastinator and foot-dragger with the flighty attention span of a carefree chickadee on a summer day, so let that disclaimer explain why I–a seasoned systems professional–continue to dither around and about a project that should have been done on a Monday morning.

I blame it on twitter. General Motors International Operations has a “social media” team. Who knew? The news makes me feel like someone slapped me in the face with a trout. It only took fifteen or twenty years to get the message out to the corporate culture that the mediating influence of this internex thing is central to global communications. Next thing you know the corporate marketing types are cluttering up the twitter stream.

GM Social Media Team member, Gluten Free, chocolate loving, shoe crazed, newlywed twenty something. Follow my global travels: annalisabluhm.posterous.com

Must one not explore the nuanced tweets of such a person? Must one not follow her on her gluten-free gastronomic adventure in the far east?

It’s easy to lose track of the data migration path from XP to the external hard drive and back to the local drive after Windows 7 Ultimate is installed. Windows 7 Ultimate sports a feature called “aero.” Ford has a van named Aerostar. I wonder if Ford marketing is as twitterfied as GM International Operations. One way to find out…

Bada bing! Hey there! ScottMonty is using twitter.

Head of social media at Ford Motor Company, husband, dad, host of http://ihearofsherlock.com, and a generally nice guy. Formerly from Boston.

Yes, Scott Monty is using twitter, has been for the last three years. In that time he’s pumped out over 18,000 tweets, befriended over 32,000 people and attracted almost 38,000 followers.

Fascinating.

This dreck can keep you thrashing about in your own head and prevent any work from getting done. So, where was I?

Photo by Jurvetson

Rootkit? Oh. I didn’t tell you. Malware forced my upgrade to Windows 7. I had a rootkit hiding somewhere, a nasty piece of code that randomly redirected my searches to searchfindsite.

Anyway, the whole upgrade process was easy as pie. The file transfers worked fine. The reinstallation of programs, while not easy as pie nor even a piece of cake, went fine. Windows loads updates and patches all the time, and eventually I hope to be caught up. Every day in every way I am getting PCier and PCier. Seriously, the OS is so feature rich I’ll have to study to take advantage of it. I’ll also be studying MS Office 2024. Since Office 2024 is out there in the hands of brave early adopters and since I didn’t really pay all that much attention to the bells and whistle on Office 2024, I figure getting up to speed on 2024 will prepare me for 2024. Really…

I think I’ll upgrade the Vaio next, and then maybe the netbook. Glutton for punishment? Masochist? Not really. It’s just that the tool set is ever changing and it pay$ to keep up.

Google is the most visited web destination in the world, and Facebook is number two. Buzz is a social network add-on to Google’s popular Gmail service. Facebook claims a user base numbered in the hundreds of millions (including duplicates). Buzz inherited tens of millions of Gmail users overnight, an unprecedented volume for a social network service at launch. The growth of Facebook has been huge since it’s launch six years ago. Everybody and his sister has a Facebook account. The new competition from Google will either force big changes at teh Facebook, or teh Facebook will shrink like AOL and reach Yahoo-like depths of irrelevance over the next year or so.

Prominent Buzztards have been quick to analyze and criticize. Lifestreamer, blogging advocate and public relations guy Steve Rubel lists in this post five problems he perceives. The problems themselves are non sequitur, aggressive posturing on the part of a self ordained priest of social networking. The responses in the comments from his fans, his friends, and his cronies range from echo chamber and groupthink to technical answers to resolve problems. Rubel’s gripes are the blathering of someone who needs to have something to say before he knows what he’s talking about.

From Robert Scoble:

This is already WAY BETTER than FriendFeed. Why? Not because of the features. It isn’t as good there. Not because of the layout. I like FriendFeed better. But because of the people. I’m seeing people I respect a lot who never showed up in FriendFeed. That’s the power of Google. Oh, and so far, the conversations have been a lot more interesting than the average FriendFeed conversation. I have some theories as to why that is, but mostly it’s because of the Gmail integration.

Right on Robert! Also, since teh Facebook bought teh FriendFeed it was clearly on the way to oblivion. Buzz looks like it can match and expand on Friendfeed features and functions.

Jeff Jarvis, the original Buzztard with a wikipedia PhD in Google Studies offered this:

I still need more time to get my head around Google Buzz, which will enable users to post and share updates, links, photos, videos with the world or with friends tied to geography via the web, mobile apps, and voice. Buzz also promises to prioritize the “buzzes” we get. I think this could be the beginning of some big things:

Jarvis’ blog post goes on from the press release to enumerate the “big things.” The post provides a nice foundation for high level thinking about how you want to use an integrated suite of online tools. It doesn’t exactly address his personal experience with Buzz since he wrote it on the 9th and didn’t get hooked up with Buzz until the 10th.

Jason Calacanis posted a nice run down on Buzz versus Facebook. I agree with him that Facebook will be 2024′s Pointcast.

I don’t know if the Buzz release this week was timed to steal the buzz from the AOL/Facebook instant messaging merger. That attempt to mate a mule with a dinosaur won’t produce much. Meanwhile, the social networking scene has been baffling for the last few years partly because of the abundance of self declared Social Media experts willing to guide one’s thinking. Buzz cuts through that clutter. The question for many of is simply how do we integrate our disparate dabblings into the Buzz stream?