Mark Umbers loved playing air force hero Rex Talbot – even though his plane never left the ground.

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Rex Talbot of The Bay Tree Restaurant in Melbourne say’s “We have never been approached by a supplier to ask our opinion on what would help a product sell, which is amazing really. We are the ones who understand the restaurant business, especially what will sell in our restaurant; so to be approached in this way although unusual makes perfect sense! The new designed labels look great and the bottled spring water sales have been very healthy as a result.”