Listics

Phil Sim says, at Squash…

Full credit to Mike Arrington, who has done an absolutely amazing job. But it would be wrong to view Mike as a blogger. He’s run TechCrunch as a professional, media business since the very early days. He’s placed a big emphasis on marketing, he’s built a community via events and networking, he’s brought in professionals and external contributors when needed and he’s taken every opportunity to monetise his success, enabling the snowball to keep up its momentum.