It would be interesting to hear Shelley’s take on this kerfuffle.
Personally, I do see value (for the consumer as well) to protecting a product “name”. The O’Reilly/CMP Cease and Desist letter is a standard business practice” they have an obligation to defend a “service mark” or loose the rights to use it exclusively.
I think O’Reilly drove the use of the label “Web 2.0″ and should be able to be identified with it. They even took some flack for thinking the web was somehow different in a way that others couldn’t see.
Tim O’Reilly has a flare for marketing waves of change as movements. He also likes brands that are almost “generic” in nature… the “Open Source Conference”…
Not open source, but I wouldn’t be surprised if O’Reilly hasn’t trademarked OSCON.
Frank, I’m afraid you’d be disappointed in my take. I don’t have a high opinion of the term “web 2.0″ and thing it’s overused and confused. If someone wants to trademark conferences with this in their name, I think they’re just hitching their wagon to a dull star anyway.
I do think that Tim needs to pull in a bit, though. I think he has too many fingers in too many pies, and is involved in too many partnerships and he’s in danger of defusing the O’Reilly brand, and losing the O’Reilly reputation.
I think this was much ado about nothing, that was then poorly handled.
I don’t find “Web 2.0″ particularly meaningful either. O’Reilly has originated a lot of cool stuff that he certainly deserves the right to brand — OSCON and FuCamp come to mind — but regardless of who “created” the dull concept Web 2.0, nobody can own it now.
To me the “O’Reilly brand” remains the publications and all the rest is mere dabbling.
Now, I do wish I had my weblog still when I read Cory Doctorow’s response to the whole thing (http://www.boingboing.net/2006/05/26/can_anyone_own_web_2.html).
Most self-serving, elitist drivel I’ve heard in ages. Yet I doubt there will be one, not one, voice raised in dissent. After all, he is Cory Doctorow.
(We make heros out of the most self-serving of us. No wonder we step over dying people on the way to mountain summits.)
If you want to rant about this, I’d be honored to post it here.
Cory is enormously bright, reminds me of myself at his age… verbally gifted, overflowing with opinions, stuffed with pop cultural referents to be shared. Hip-Two-Oh. That said, I only wish I had been as confident and capable a self-promoter as Cory is. Perhaps the lack I feel is simply a lament for the lack of engagement that has dogged me since I was a boy.
Cory belongs to the generation that was raised to value self esteem above a broader awareness I think.
Supereco
Stanislav Shalunov
Everything2
AKMA
Allied
Betsy
Bill
bmo (Serious)
Burningbird
Chris
Dave
David
Doug
EuroYank
Golby
Improprieties
Infothought
isen.blog
Jessamyn
Jesse
Judith
Locust Street
madamel
Maeve
Mandarin meg
Mining Nuggets
Noded
Norm
OneGoodMove
Raving Lunacy
Ray
The River
Rough Type
Time Goes By
War on Folly
Winston
wirearchy
wood s lot
{ 7 comments… read them below or add one }
Frank,
It would be interesting to hear Shelley’s take on this kerfuffle.
Personally, I do see value (for the consumer as well) to protecting a product “name”. The O’Reilly/CMP Cease and Desist letter is a standard business practice” they have an obligation to defend a “service mark” or loose the rights to use it exclusively.
I think O’Reilly drove the use of the label “Web 2.0″ and should be able to be identified with it. They even took some flack for thinking the web was somehow different in a way that others couldn’t see.
Tim O’Reilly has a flare for marketing waves of change as movements. He also likes brands that are almost “generic” in nature… the “Open Source Conference”…
Tell me he doesn’t have a trademark on “Open Source…”
Not open source, but I wouldn’t be surprised if O’Reilly hasn’t trademarked OSCON.
Frank, I’m afraid you’d be disappointed in my take. I don’t have a high opinion of the term “web 2.0″ and thing it’s overused and confused. If someone wants to trademark conferences with this in their name, I think they’re just hitching their wagon to a dull star anyway.
I do think that Tim needs to pull in a bit, though. I think he has too many fingers in too many pies, and is involved in too many partnerships and he’s in danger of defusing the O’Reilly brand, and losing the O’Reilly reputation.
I think this was much ado about nothing, that was then poorly handled.
I don’t find “Web 2.0″ particularly meaningful either. O’Reilly has originated a lot of cool stuff that he certainly deserves the right to brand — OSCON and FuCamp come to mind — but regardless of who “created” the dull concept Web 2.0, nobody can own it now.
To me the “O’Reilly brand” remains the publications and all the rest is mere dabbling.
Now, I do wish I had my weblog still when I read Cory Doctorow’s response to the whole thing (http://www.boingboing.net/2006/05/26/can_anyone_own_web_2.html).
Most self-serving, elitist drivel I’ve heard in ages. Yet I doubt there will be one, not one, voice raised in dissent. After all, he is Cory Doctorow.
(We make heros out of the most self-serving of us. No wonder we step over dying people on the way to mountain summits.)
If you want to rant about this, I’d be honored to post it here.
Cory is enormously bright, reminds me of myself at his age… verbally gifted, overflowing with opinions, stuffed with pop cultural referents to be shared. Hip-Two-Oh. That said, I only wish I had been as confident and capable a self-promoter as Cory is. Perhaps the lack I feel is simply a lament for the lack of engagement that has dogged me since I was a boy.
Cory belongs to the generation that was raised to value self esteem above a broader awareness I think.
“Cory belongs to the generation that was raised to value self esteem above a broader awareness I think.”
That’s a very astute comment, Frank. Which shows that you’re the one to be writing on such in your space.
I suffer the opposite of Mr. Doctorow: all I have is awareness.
Thank you, though, for providing me a spot twice removed. For a time.