People want easy access to just-in-time knowledge and expertise. And this dynamic is spreading rapidly, from the independents and small groups of professionals to work groups and internal markets for value-added information inside large organizations.
Business professionals, and their clients and partners, increasingly need to cope effectively with an ongoing torrent of information. The appetite for high-end, customized business information â€“ the type of information that helps people become and remain more influential, make decisions and connect with each other to start practical relationships â€“ has to date created a $15 billion market in professional publishing in the US alone. Blogging is extending and re-shaping this market.
QuickDraft is a tool and application that allows knowledge professionals to extract valuable pieces of information micro-content from the ongoing flow, and then reassemble and redistribute those pieces for specific uses â€“ my content, my way, for my and my clientsâ€™ purposes.